I've been investigatin electropop lately, most of the current batch of which appears to be Canadian for some reason. I have no problem with this. At least it's not Canadian hip-hop. Movin on from the Canadian theme before I get myself into trouble, at this stage I feel I should mention CHVRCHES, who claim that their band name is pronounced
churches, but I know better. They are from Glasgow and they are awesome. Particularly the lead singer, Lauren Mayberry, who is cute and elfin and adorable and basically so much the complete opposite of Shirley Manson that she goes round the back of the spectrum and becomes exactly as amazing. Chvrches spell their name with a V so that you can google for them, which you should do immediately if you've not already done so.
I have this 160GB mp3 player to fill up, and it's an actual mp3 player this time, so I can't cheat by includin the complete Sylvester McCoy Doctor Who and all the seasons of Sherlock I haven't watched yet. It's got to be actual music, and even for me there's only so many versions of the Glorious Ninth I need to carry around with me in my pocket. (A post on which is forthcomin; suffice to say I renounce all former allegiances to Karajan.) Somebody on the Twitters recommended the New Order album Power, Corruption & Lies, which I've not actually listened to. When it was released in 1983, my listenin habits were more or less evenly split between Prokoviev and Pinky & Perky. (I was precocious, but I was also three years old.) That I have not got round to it since then is an omission I knew I must rectify forthwith—but, in my defence, do any of you realize how many different versions there are of the Glorious Ninth?
Listenin then, at last, to Power, Corruption & Lies, three or four tracks reminded me of That Goddamn American Express Advert that I remember seeing once. And then, finally, it arrived in my ears as some part of me knew it would: Blue Monday, the biggest-selling 12" single of all time.
Of course I knew it already. And, because I was cursèd to grow up in the nineties, I knew it already chiefly because of this:
Even back then I was aware that this was possibly the worst advert of all time. I envisioned a cadre of corpulent besuited bastards, cocaine-crazy and caffeinated, masturbatorily manifesting moronic muppetry, thuswise: it's time for an EMERGENCY MARKETING MEETING!
INT. DAY. The MID-NINETIES. Opulent CORPORATE BOARDROOM
(PROPS DEPARTMENT: please make sure there is a RED STAPLER somewhere in shot)
TWAT #ONE is agitatedly pointin a STICK at a FLIPCHART that has some damn GRAPH on it.
Okay, we're the wealthiest and most expensive credit card company on the planet, we own all the money in the world, and each of us has a secondary personal Learjet just so we can ship around the team of flunkies required to wax our primary Learjets, but but we need more. More... flirting?... sorry, that's a whole different advert that hasn't been made yet, with subtler humour than this scene. Anyway. I understand there's an entire new generation of suckers who have money. So: who knows anything about this "youth demographic"?
Well, from what I've read in the newspapers, the Youth Demographic really do like their "music with a repetitive beat".
Excellent. Let's have some of that. Anyone else?
They like... skydiving?
Brilliant. Throw that in there. What else?
I heard that they really like skin-tight black PVC trenchcoats.
Who doesn't? You're fired. Next!
[VO] prolonged nasal SNORTING noise
TWAT #FIVE looks up from the table, takes a moment to orient himself
They like... geishas pulling stupid faces?
Give that man some stock options.
~ FIN ~
I have always said that I hated the bloody Nineties: the decade of Westlife and the Vengaboys and Columbine and backwards jeans and Global Hypercolor and pastels and plaid and the Bosnian genocide and the Doctor Who Movie. But! (Even before you start: that was a preemptive
but.) To be fair to the nineties, we also had Dark Season (so much pastel! and Jacqueline Pearce!) and Knightmare and Animaniacs and Way Out West and Portishead and we had both Ren and Stimpy simultaneously.
I've made my peace with the nineties.
After all, if we're considrin solely the restricted subset of credit card advertizin, then it could be so very, very much worse.